We totally love African Print inspired apparels and fashion accessories. Isn’t it amazing how much we as Africans and even the western world have grown toappreciate African Print to the extent that we have drifted from the restrictive use of the prints strictly for kaba and slit ?
We at VivaGhana can’t seem to get over African Print inspired pieces and that is why the Ramafrique brand is one of our favorite brands when it comes to African Print inspirations.
RamaFrique is a contemporary Ghanaian fashion brand which is known for producing beautiful African Print Accessories. It is a brand dedicated to speaking the culture and beliefs of Africa through prints. The prints have meanings that portray AFricans beliefs and buttress the African perspective of life.Ramafrique aims at creating a world where African prints are adored and celebrated by all.
In a recent chat with the CEO of RamaFrique Awurama Kena- Asiedu a young graduate of the University of Ghana, we had these questions to ask her;
VVGH:What inspired the brand?
RA: The brand started out of desperation to get my favourite bag fixed.I hadn’t used it in a long while and the leather was beginning to wear off. On bad hair days I would wrap my head with a print scarf and proudly set out. It made sense to wrap my bag with a print that would match with a scarf. I was amazed at the level of interest shown by friends and family.I knew I had discovered Gold; Ramafrique
VVGH: What about African print excites u?
RA: My Granny has always been a lover of African prints.She would hand over a piece of cloth to u and with a broad smile on her face she would name the cloth and explain vividly. I was mostly excited about the varied colors and patterns..knowing their meanings only made me fall in love with prints inches deeper.
VVGH : When did you start designing bags and why?
RA: I did my 1st piece in 2013 (level 200) ,when I wrapped my favourite bag.I did that for a couple of friends.But truth is aside the nostalgia attached to the bag being wrapped I always found it relatively ideal to own a new bag than wrap the old.I did a couple of retailing of print bags and accessories and now I own one that makes the bags!
VVGH : What is the production process?
RA: Ramafrique bags are crafted from scratch with African prints and the finest of leather,some made from plastic waste and others, natural leather. People wonder how these are done in Ghana. Well, Ghana is a land of gold, I dug deep and found Ramafrique.
VVGH: What type of customer do you have in mind when creating your design?
RA: My customer is a blend of vintage and tradition lover. One who believes African prints can be rocked in exotic and local ways.One who loves the colour of prints and appreciattes with blend with a little or no leather.
VVGH: What does the brand hope to achieve in the near future?
RA: Currently, Ramafrique is more of a bag designer. I hope to expand my horizon outside Ghana…outside Africa and definitely thinking of going beyond the bags; Let’s see how it goes.
VVGH: What is your greatest challenge in the business?
RA: I’m always in awe when I start shopping for fabrics. It feels like being in a room full of crystals and just not knowing how and what to even pick. African prints are too beautiful!.I think that will forever be my problem.lol!. I never know which ones to leave out. Oh and the unique preference of each customer in terms of prints!
VVGH: What keeps you going?
RA: My determination, passion and drive for what I do, my trust in God to see me through every step, as well as the support from my family and friends.
VVGH: What have you planned for 2017?
RA: Its definitely a year of growth for me. I see breakthroughs and I have a million ideas. Time is flying pretty fast.Let’s see what 2017 has for us. Fingers crossed.
Have a good read ….