Ayissi Nga Joseph- Marie, aka “JJ DU STYLE”, a French/Cameroonian fashion designer whose focus is creating very chic street wear has recently released a new collection called “Ova Tété” which you would fall in love with.
This collection is inspired by a Cameroonian slang ‘ova’ which means bigger and noble person. And Tété which refers to chic and bourgeois.
In addition, the word chic here describes the amazing and modern appearance of the clothing. Therefore those who have good taste and know how to well dress are characterized as chic.
Noble and quality materials were used in this collection, including first choice wax (African print) from Senegal or Mali.
He considers this collection as decent, a 10 year advancement in the fashion industry or shameless 5 years in advance. Considering how he prefers to make his designs appear ahead of time due to the constant evolution in the industry.
Check out the collection in the pictures below.
We chanced upon one awesome contemporary Ghanaian fashion brand , Groomincence which focuses on the production of fashion items for men. In an interview with the CEO of the brand, Solomon Boadi , a young graduate of the University of Ghana who is so passionate about fashion he gives us details of what the brand is about and what the world should expect from his brand. Also check out the recently released Groomincence products you would love.
VVGH: What is the Groomincence brand?
GC: It is a clothing company that makes men’s shoes, wallets and clutches.
VVGH : What makes the brand stand out ?
GC: Aside the comeliness and the nth quality of our products, we seek to incite greatness in every one of our clients hence the addition of a pocket-sized card filled with motivational and uplifting inscriptions to steer our clients towards success in their endeavours.
VVGH : What inspired the brand?
GC: Basically, it’s just the love and passion God put in my heart from birth is what sparked the existence of this brand. We’re here on this planet for a reason and not a contingency. So I asked myself in what way could I also make myself relevant to mother earth? Then I realised it is through fashion.
VVGH: What about fashion fascinates you?
GC: Hunger to create and ingenuity are the two things that fascinates me. I enjoy the adventure of having to creatively express your thoughts on a piece of fabric or leather and the hunger to want to bring your creative abilities to enhance the looks of humanity.
VVGH : Which fashion designers do you look up to? Any mentors?
GC: In this social media dispensation of ours, one could have a lot of mentors however I do look up to a couple of people. His royal blackness KKD, Kanye West, KOD, KBA (Brommon) just to mention a few. Also, Kalrya and Akua Kessie are fashion enthusiasts who inspire me.
VVGH: When did you begin designing and why?
GC: I began designing at age 14 right after my junior high school education. I design because I’m passionate about clothing and I’d like to contribute my quota towards the betterment of humanity and I believe my quota can be better expressed through clothing.
VVGH: What is the production process?
GC: From the generation of the idea to its implementation is an adventure on its own. We come up with the idea and put it on paper, get into deliberations and then hit the ‘’oven’’ workshop where the idea on the paper is going to be dressed in a piece of fabric, leather or whatever. Every single product of ours is handcrafted.
VVGH: Target Market?
GC: The average fresher in university is whom we have on our radar as our target. Or goal is to groom them not only in their looks but also in their character hence the positive inscriptions on the card that comes with every product of ours.
VVGH: What are the short term and long term goals?
GC: In order to achieve our long term goals they have been fragmented into short term goals which is to be known in the continent of Africa as the most impactful brand and later in the universe as the most impactful clothing brand.
VVGH: What have the challenges been so far?
GC: The challenge so far has been financial assistance. We need financial assistance to express ourselves on this same nth quality we express on but on a broader scale. However, as we cruise on the shoulders of God, we will get there.
VVGH: What keeps you and the brand going?
GC: God is the one that fuels the brand and keeps it going. I like to think of myself as a machine which is dependent on ‘’fuel’’ God to operate and so far so good. God has blessed us with creativity, wisdom and strength so we are grateful for keeping the fire of the brand and we hope our dream of impacting the universe positively will be realized.
VVGH: What new thing should Ghana and the world expect from Groomincence?
GC: The universe should fix its gaze on groomincence because we are about to flood the universe with new trends which will positively affect humanity.
By : Kalira
Facebook: Josephine Kalira Tanlongo
The fiery brand is a Ghanaian fashion brand which conveys the message ‘Energy’ across its target market being the youth.
Fiery is different, it is a lifestyle, a movement, and it has been created not only to serve the world with breathtaking fashion apparels but also to instill passion consciousness in us as a people.
With regards to why they chose to create these amazing baseball caps, they are of the believe that head wears particularly baseball caps have become trendy among Ghanaians and also they thought it is a good start for the brand as a way to gear and launch the brand into the fashion industry.
The inspiration behind the brand is embedded in the motto of the brand “passion driven” . What inspires the brand is based on the fact that “we believe in the ability to let your passion drive you towards greatness”, said Sathish Shankar one of the two partners of the brand. He further said following one’s passion would enable that person relate better to the brand.
The fashion brands they look up to are the 1957 brand by KOD, VIRGIL ABLORH (OFFWHITE ), Vans and Supreme.
What fascinates the creators of the brand about fashion is the fact ” what we wear not only covers us up, but has immense effect on our psychology , what we wear can actually give us some amount of confidence, and this goes a long way to influence how we relate to people or even how they respond to us” .
Your choice of clothes affects your self image.
Designing for the Fiery brand all begun in March and launched was launched in May, with the motive of introducing something different and special into the Ghanaian and African fashion industry. So far we have succeeded in creating some amazing handmade baseball caps which you should definitely have in your closet.
The major challenge they have encountered so far has to do with the delivery of items to clientele since they do not have a shop yet, reaching customers who are out of their delivery radius proves very difficult. They are however employing measures to overcome this challenge.
Creators of the brand believe strongly that God keeps them going as well as their amazing clients.
Meanwhile expect new stuff from Fiery, it is not just about baseball caps. They want the world to know that they are for uniqueness and so expect more from them.
Creators of the brand are Sathish Shankar and Nana Kwame Ofori.
Watch fiery closely .
We totally love African Print inspired apparels and fashion accessories. Isn’t it amazing how much we as Africans and even the western world have grown toappreciate African Print to the extent that we have drifted from the restrictive use of the prints strictly for kaba and slit ?
We at VivaGhana can’t seem to get over African Print inspired pieces and that is why the Ramafrique brand is one of our favorite brands when it comes to African Print inspirations.
RamaFrique is a contemporary Ghanaian fashion brand which is known for producing beautiful African Print Accessories. It is a brand dedicated to speaking the culture and beliefs of Africa through prints. The prints have meanings that portray AFricans beliefs and buttress the African perspective of life.Ramafrique aims at creating a world where African prints are adored and celebrated by all.
In a recent chat with the CEO of RamaFrique Awurama Kena- Asiedu a young graduate of the University of Ghana, we had these questions to ask her;
VVGH:What inspired the brand?
RA: The brand started out of desperation to get my favourite bag fixed.I hadn’t used it in a long while and the leather was beginning to wear off. On bad hair days I would wrap my head with a print scarf and proudly set out. It made sense to wrap my bag with a print that would match with a scarf. I was amazed at the level of interest shown by friends and family.I knew I had discovered Gold; Ramafrique
VVGH: What about African print excites u?
RA: My Granny has always been a lover of African prints.She would hand over a piece of cloth to u and with a broad smile on her face she would name the cloth and explain vividly. I was mostly excited about the varied colors and patterns..knowing their meanings only made me fall in love with prints inches deeper.
VVGH : When did you start designing bags and why?
RA: I did my 1st piece in 2013 (level 200) ,when I wrapped my favourite bag.I did that for a couple of friends.But truth is aside the nostalgia attached to the bag being wrapped I always found it relatively ideal to own a new bag than wrap the old.I did a couple of retailing of print bags and accessories and now I own one that makes the bags!
VVGH : What is the production process?
RA: Ramafrique bags are crafted from scratch with African prints and the finest of leather,some made from plastic waste and others, natural leather. People wonder how these are done in Ghana. Well, Ghana is a land of gold, I dug deep and found Ramafrique.
VVGH: What type of customer do you have in mind when creating your design?
RA: My customer is a blend of vintage and tradition lover. One who believes African prints can be rocked in exotic and local ways.One who loves the colour of prints and appreciattes with blend with a little or no leather.
VVGH: What does the brand hope to achieve in the near future?
RA: Currently, Ramafrique is more of a bag designer. I hope to expand my horizon outside Ghana…outside Africa and definitely thinking of going beyond the bags; Let’s see how it goes.
VVGH: What is your greatest challenge in the business?
RA: I’m always in awe when I start shopping for fabrics. It feels like being in a room full of crystals and just not knowing how and what to even pick. African prints are too beautiful!.I think that will forever be my problem.lol!. I never know which ones to leave out. Oh and the unique preference of each customer in terms of prints!
VVGH: What keeps you going?
RA: My determination, passion and drive for what I do, my trust in God to see me through every step, as well as the support from my family and friends.
VVGH: What have you planned for 2017?
RA: Its definitely a year of growth for me. I see breakthroughs and I have a million ideas. Time is flying pretty fast.Let’s see what 2017 has for us. Fingers crossed.
Have a good read ….
Michael Bassey Ex BBA house mate who just recently produced his first movie called “Boomerang” goes blonde in his new shoot in Germany as he set to open his store in Sierra Leone. The store is set to open sometime in September. Check out some pictures from the shoot.
La Mode Magazine announces the third edition of “Green October Event” with a campaign shoot featuring Multi award winning Ex-Beauty Queen Sandra Ogbebor.
‘’Green October’’ is a La Mode Magazine initiative. It is an annual project to appreciate show love and raise funds for people living with disabilities. It’s a platform where funds are raised to support a particular cause of disabilities.
The 2015 edition was focused on Down syndrome, 2016 on Autism and the 2017 is focused on Cerebral Palsy Awareness and Fund Raising.Green October event is an avenue where philanthropic and humanitarian gestures are given annual prestigious award. These are people that have contributed significantly to humanity in their various fields of endeavors without prejudice on grounds of gender, sexual orientation, religion or ethnicity. The annual event is also a platform to showcase African fashion and designs.
At the event fashion awards are also given to deserving Nigerians. These awards come with a public nomination, then voting before the winners are announced at the event proper.
Special recognition awards are given to deserving Nigerians from all works of life at the event.
The event promotes made in Nigeria fashion through the fashion show and exhibition.
The event is slated to take place at the prestigious Oriental Hotel Lagos,
Date: Fashion Show and Exhibition 10am to 2pm
Gala Night, Awards and Fund Raising for Cerebral Palsy: 7pm to 9pm
Date: October 1st 2017.
Campaign Shoot Credit
Photography: @stylesquadng @studio24nigeria
Sandra’s Makeup by @makingfacesstudio
Hair Stylist: @hairbysalvador
Outfits designed by @tiannahsplacempire
Styled: @Juongerald by @tiannahstyling
La MODE Magazine: @lamodemag
To Support this Initiative
Call: 08104898062 or 08181662198