One of the most intimidating parts of owning a business or a startup precisely is how much whatever you’re getting into is being done by everyone else. That shouldn’t be the case anyway.
It is an undeniable fact that the makeup business is one of the most common startups in Ghana at the moment.
It is also one of the lucrative businesses one could venture into, however considering how much the market has become extremely saturated with the makeup business, up and coming MUAs are finding it difficult to breakthrough.
In my opinion however I believe your success in any field of business is dependent on how well you “tame” your brand.
I happen to know a couple of makeup artists and through conversation I figured that it’s not as easy to establish clients these days and so I put it to thought and below are some of the ideas I would have put to life if I was a Makeup artist (and of course I’d make an awesome one if I was one 😉).
I’m definitely going to show off to the world how gifted my hands are. How?! I’d work at creating all the creative looks I can create and exhibit them through all the mediums I have access to.
That way the people on my timelines would know me for that stuff I’m made of.
This may pave way for recommendations, and networking opportunities for individuals or companies who may want to work with me.
Nadine Reid Irish and Black Makeup Artist.
You’ll definitely find me networking with wedding planners , event organizers, hairdressers and other professionals who are inclined toward my line of work.
I’ll as well take the opportunity to talk about my brand at any opportunity I get, say I sit by a young lady in a ‘trotro’ I’ll definitely find a way to tell her about my brand …cos who knows she is probably a potential client.
Not forgetting to carry my business card with me all the time .
Take Advantage of My Social Media
I have come to realize that most of the MUAs in my part of the world despite the fact that they are undoubtedly good at what they do. They have had the chance to get their brand somewhere as a result of the people they work with … and these are popular people obviously.
Therefore what I’ll do is to send mails or DMs very professionally to people in this regard selling to them my brand. Or ask people within my circle to introduce me to people within those circles.
Events and MasterClasses
This is yet another way to get some good grounding for your brand as a make up artist and also a way to make some good money.
Networking opportunities are as well open in this regard.
I’d just get my thinking cap on like I always do, come up with a creative concept which would appeal to my target audience and put it to life.
The word Events in cut out magazine letters pinned to a cork notice board
It is very important to commit your business into the hands of God because in as much as we have all the ideas and concepts in our heads the grace and favor of God is undoubtedly needed to ensure progress.
Yes so I’ll do well to pray for God’s blessings and grace.
Written by: Josephine Kalira Tanlongo
IG : @ka_ly_ra
Village Minds Production has partnered Alliance Francaise Accra, Blaqsheep Multimedia Group and Vell Marty to bring you their latest latest play, The Barber and the Apprentice.
The play, set in the barber shop of Efo Agbedefu is set to keep patrons cracking up from the beginning until the end. Gossip does not abound only in the salon full of women, it is also found in Efo Agbedefu’s Barbershop and all the banks in the world cannot contain the gossip in this shop.
In Agbedefu’s Barbershop, there is always something to keep you smiling. The closecalls, the dubious antics of Kwamena, the overbearing attitude of Borga Boakye and the uncouth character of Naa Atswei. Here in this shop, where information is ripe and accurate, where adultery is glaring and corruption the order of the day. Join us as we ridicule society’s foolery.
Come get a haircut and stand a chance of getting the Onaapo hairstyle by Efo Agbedefu himself, or perhaps Kwamina’s down pelele. One thing that is certain is that you will be entertained beyond your wildest imagination.
This is the third play Nii Ayi Solomon is producing and it promises to be an exciting display of characters who will crack ribs and leave audiences happy for the rest of the weekend.
The Barber and the Apprentice is directed by Woelinam Kwame Dziewornu-Norvor and Cygishmel Da ‘Cherub. It is scheduled to hit the stage of Alliance Francaise, Accra on 10TH November, 2017 at 7pm prompt. With only GH 30 you are assured of a good laugh.
This event is sponsored by Rosefabricsgh, Your fabric haven. Other partners include myjoyonline.com, vivaghana.com, rimless caricature, Papa Cuisine and Rock radio and pulse.
For more information please call 0541146122
Elsie Ewudzie-Sampson is a professional female Graphic Designer at one of Ghana’s premier television stations, GHOne TV. She holds Bachelor of Arts Degree in Communication Design from Kwame Nkrumah University of Science and Technology -KNUST, Kumasi.
Elsie’s love for colours has not only influenced her profession as a designer and an artist, but also a major inspiration in morphing vibrant traditional African market avenue through the power of social media. “My love for colours drew me close to fruits, vegetables and local food ingredients, though cooking isn’t my hobby, I love to see fruits and vegetables properly packages and presented so they don’t lose their natural colour or look. I am a workaholic, I work almost every day of the week and when I am free I love to sit by my computer or stay indoors all day”
In the piece below, Elsie explained to us how she transformed her passion to start an online foodstuff delivery service in Ghana.
Her startup business: BIG SAMPS MARKET – Y’3nk) Gyaadze
Going to the market is a headache for me, tight schedule, family to be with and all that. This has been my life for a while, I also realised it’s the same with most of my colleagues and my friends. Noticing that busy schedules keep people of my calibre away from making time to go to the market to get their foodstuff, and even when you want to go, the stress and the traffic involved sometimes. I decided to come up with something that will help people like me while considering convenience, quality and cost. In Accra, when you mention ‘Agbogbloshie’ cheap or affordable groceries come to mind, so after all the plans and after a simple comment during one of my “Word of Mouth” marketing sessions, I got the “Mall quality” groceries at “Agbogbloshie” prices phrase. Now you can call me Adwoa “Agbogbloshie”
This Idea actually came up when I was in school in 2013, but I couldn’t implement it immediately due to inadequate funds. But I still decided to start it when I was in my final year in school in 2015. I made deliveries myself on foot just to see it work on campus.
Becoming a professional graphic designer and finding myself in a male dominating industry is one of my success stories and motivation. For new start-ups like Big Samps I wish us all the best. I’ve failed thrice but I never gave up. We can do it.
Facebook: Big Samps
Whatsapp: +233 549964842
Call: +233 501372047
Glitz Africa is back with the 3rd Edition of the Glitz Style Awards. The Glitz Style Awards Event is one of Africa’s highly anticipated awards show.
The event basically seeks to celebrate individuals who are setting trends and defying odds with their fashion style. It also aims at strengthening the growing fashion industry by establishing, developing and promoting international industry standards in Ghana.
Out of the 16 categories the awards scheme has the Board decides who wins a particular category which is the Style Icon of the year.
Glitz Africa has however announced the Second Lady of Ghana, H.E Samira Bawumia to be honored as the Style Icon at this year’s Glitz Style Awards set to happen on the 19th of August, 2017 at the Movenpick Ambassador Hotel.
Ahead of our stage play, #Tribeless, I shared these utterly essential tips with my team and I think it would help you, too.
1. Never forget to add a brief information to any image/video you share. No one may download it.
2. Be mindful of the times you share content on social media, especially, WhatsApp. You become a nuisance if you send too many stuff!
Don’t send pieces too early or too late.
If, for instance, you’ve three different stuff to share, you can share them at a 6 hour interval.
Facebook, Twitter and IG do have peak periods when stuff you share may have the maximum reach. Such peak times include early morning like 7am, mid – afternoon between 12-2pm or evening between 6-8pm.
3. Don’t use shorthand when adding a brief to a content you’ve shared.
4. The brief you add to content you share must be exciting. People are curious. The more excitement/suspense there is in your brief, the more they would dare to download!
5. Don’t unnecessarily tag people on Facebook unless whatever you’re saying concerns them!
6. Don’t use too long hashtags. They’re not only boring but hard to discern, too!
7. As much as you can, don’t send the same content repeatedly to the same person/target group. You may just be blocked soon. Be creative enough!
8. Every social media platform has a specific content it favors. Facebook is for both images and long talk. On Twitter, always be brief. IG is majorly pictures and brevity of speech. Take note.
8. When adding a brief to a video or image you’re sharing, let it be concise. No long talk. Just a line or two. That’s why it’s called a brief!
9. If you can say something better as/with an image, don’t say it without it!
10. Don’t forget specificity in your hashtags. For instance, use #Sept16,17 to make audience know exactly when the date is.
By; Kobina Ansah
Facebook- Kobina Ansah
We totally love African Print inspired apparels and fashion accessories. Isn’t it amazing how much we as Africans and even the western world have grown toappreciate African Print to the extent that we have drifted from the restrictive use of the prints strictly for kaba and slit ?
We at VivaGhana can’t seem to get over African Print inspired pieces and that is why the Ramafrique brand is one of our favorite brands when it comes to African Print inspirations.
RamaFrique is a contemporary Ghanaian fashion brand which is known for producing beautiful African Print Accessories. It is a brand dedicated to speaking the culture and beliefs of Africa through prints. The prints have meanings that portray AFricans beliefs and buttress the African perspective of life.Ramafrique aims at creating a world where African prints are adored and celebrated by all.
In a recent chat with the CEO of RamaFrique Awurama Kena- Asiedu a young graduate of the University of Ghana, we had these questions to ask her;
VVGH:What inspired the brand?
RA: The brand started out of desperation to get my favourite bag fixed.I hadn’t used it in a long while and the leather was beginning to wear off. On bad hair days I would wrap my head with a print scarf and proudly set out. It made sense to wrap my bag with a print that would match with a scarf. I was amazed at the level of interest shown by friends and family.I knew I had discovered Gold; Ramafrique
VVGH: What about African print excites u?
RA: My Granny has always been a lover of African prints.She would hand over a piece of cloth to u and with a broad smile on her face she would name the cloth and explain vividly. I was mostly excited about the varied colors and patterns..knowing their meanings only made me fall in love with prints inches deeper.
VVGH : When did you start designing bags and why?
RA: I did my 1st piece in 2013 (level 200) ,when I wrapped my favourite bag.I did that for a couple of friends.But truth is aside the nostalgia attached to the bag being wrapped I always found it relatively ideal to own a new bag than wrap the old.I did a couple of retailing of print bags and accessories and now I own one that makes the bags!
VVGH : What is the production process?
RA: Ramafrique bags are crafted from scratch with African prints and the finest of leather,some made from plastic waste and others, natural leather. People wonder how these are done in Ghana. Well, Ghana is a land of gold, I dug deep and found Ramafrique.
VVGH: What type of customer do you have in mind when creating your design?
RA: My customer is a blend of vintage and tradition lover. One who believes African prints can be rocked in exotic and local ways.One who loves the colour of prints and appreciattes with blend with a little or no leather.
VVGH: What does the brand hope to achieve in the near future?
RA: Currently, Ramafrique is more of a bag designer. I hope to expand my horizon outside Ghana…outside Africa and definitely thinking of going beyond the bags; Let’s see how it goes.
VVGH: What is your greatest challenge in the business?
RA: I’m always in awe when I start shopping for fabrics. It feels like being in a room full of crystals and just not knowing how and what to even pick. African prints are too beautiful!.I think that will forever be my problem.lol!. I never know which ones to leave out. Oh and the unique preference of each customer in terms of prints!
VVGH: What keeps you going?
RA: My determination, passion and drive for what I do, my trust in God to see me through every step, as well as the support from my family and friends.
VVGH: What have you planned for 2017?
RA: Its definitely a year of growth for me. I see breakthroughs and I have a million ideas. Time is flying pretty fast.Let’s see what 2017 has for us. Fingers crossed.
Have a good read ….