One of the most intimidating parts of owning a business or a startup precisely is how much whatever you’re getting into is being done by everyone else. That shouldn’t be the case anyway.
It is an undeniable fact that the makeup business is one of the most common startups in Ghana at the moment.
It is also one of the lucrative businesses one could venture into, however considering how much the market has become extremely saturated with the makeup business, up and coming MUAs are finding it difficult to breakthrough.
In my opinion however I believe your success in any field of business is dependent on how well you “tame” your brand.
I happen to know a couple of makeup artists and through conversation I figured that it’s not as easy to establish clients these days and so I put it to thought and below are some of the ideas I would have put to life if I was a Makeup artist (and of course I’d make an awesome one if I was one 😉).
I’m definitely going to show off to the world how gifted my hands are. How?! I’d work at creating all the creative looks I can create and exhibit them through all the mediums I have access to.
That way the people on my timelines would know me for that stuff I’m made of.
This may pave way for recommendations, and networking opportunities for individuals or companies who may want to work with me.
Nadine Reid Irish and Black Makeup Artist.
You’ll definitely find me networking with wedding planners , event organizers, hairdressers and other professionals who are inclined toward my line of work.
I’ll as well take the opportunity to talk about my brand at any opportunity I get, say I sit by a young lady in a ‘trotro’ I’ll definitely find a way to tell her about my brand …cos who knows she is probably a potential client.
Not forgetting to carry my business card with me all the time .
Take Advantage of My Social Media
I have come to realize that most of the MUAs in my part of the world despite the fact that they are undoubtedly good at what they do. They have had the chance to get their brand somewhere as a result of the people they work with … and these are popular people obviously.
Therefore what I’ll do is to send mails or DMs very professionally to people in this regard selling to them my brand. Or ask people within my circle to introduce me to people within those circles.
Events and MasterClasses
This is yet another way to get some good grounding for your brand as a make up artist and also a way to make some good money.
Networking opportunities are as well open in this regard.
I’d just get my thinking cap on like I always do, come up with a creative concept which would appeal to my target audience and put it to life.
The word Events in cut out magazine letters pinned to a cork notice board
It is very important to commit your business into the hands of God because in as much as we have all the ideas and concepts in our heads the grace and favor of God is undoubtedly needed to ensure progress.
Yes so I’ll do well to pray for God’s blessings and grace.
Written by: Josephine Kalira Tanlongo
IG : @ka_ly_ra
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Afro-soul singer and winner of Best Vocalist at the Ghana Music Awards, Adina Thembi continues to etch her shrill and lusty voice on not just the fans but carefully coxing her way into the heart of MTN Hitmaker star, Kidi. Celebrity journalists have described the two ‘lovebirds’ as inseparable as they coupled to produce one of the best songs I’ve previewed so far.
Being an experienced producer with one of Africa’s top urban music house, Lynx Entertainment, Kidi is seen as a talented young singer with a promising future on the African music scene. This year has been great for young upcoming musicians especially Afrobeat artistes as their records get encouraging on-air rotation across Africa and some parts of Europe.
‘Timeless love’ – The song
Something soothing about a young, innocent girl’s delivery on a love song, but Adina isn’t; not arguable. Timeless love was originally sung by Spanish singer and songwriter, Enrique Iglesias – a chart-topping soundtrack ‘Cuando me enamoro’ for the award winning Telenovela ‘Timeless love’. Adina’s voice delivery is just prolific. Key attention to the amazing works on the keyboard as Kidi enters with his doting verse….‘walking to the stars to bring Adina the twilights” Dude got lines.
Adina joins in swearing her hearts out to do anything for Kidi. This is a song for love. In this love song you definitely find fondness of two young people delighted about their feelings for each other and openly expressing it.
If this is just a song, they shouldn’t let it be. I entreat Adina and Kidi to make it real.
Get a taste of the theme song of GHOne TV’s new Telenovela ‘Timeless love’ performed by Adina and Kidi below, and don’t miss this award winning, captivating love story this October on GHOne TV.
Listen to the song below and enjoy!
It’s that memorable time of the year again― graduation of university students. The joy on the faces of graduates is so conspicuous. In fact, we were all told there was more rest after school only to realize there was even more work. No matter how much academic life stressed you, the issues of life will even stress you more!
Well, let me share with you these few lessons I wish I had known back in the day. It may still be useful to someone out here.
ON CAMPUS RELATIONSHIPS
Dating on campus was really a thing people would do anything for. Some didn’t even care if their grades somersaulted just to be a pair.
However, I wish I knew that the batteries of most Chinese phones lasted longer than most of these campus romances. The reality of national service hardship sets in and you’re forgotten. Call it selective amnesia! Haha.
I used to observe some young women busily “wifing” when their supposed spouses were busily studying or doing something profitable to add value to their lives. We walk down the aisle. We don’t run down it!
If I were a lady, I wish I would have paid more attention to my books than playing the role of a “premature wife” to another student who has no idea of what dowry even is! Time spent in washing his clothes could have been used in learning a skill or two. Someone needs to be reminded a girlfriend was not a wife!
VOLUNTEERISM OVER SERIES
I wish I had spent my vacation doing more voluntary work than just staying home idle watching soaps and series. I wish I had spent more time gaining experience rendering a service, even if I wouldn’t be paid, than doling out all my time following trends and arguments on social media.
I had not the slightest idea that volunteerism was another name given to skill development! If you want to earn another skill and upgrade those you already have for free, be ready to give yours too freely.
BRIGHT SKILL NOT BRIGHT SKIN
A skilled skin is an investment. A bright skin yet so unskilled is what a package of liability looks like. As a woman, I would have invested more into my skills than my skin. If your skin is all you have to offer, all you may get may be just “one-night” offers. A bright skin doesn’t necessarily mean a bright future.
NO HEADLINE READING
I wish I had read more books and not just their titles or covers. I wish I had read more newspapers and not just their headlines. The best travel experience is to read.
As a young man, I wish I had developed my mind power… not just manpower. I wish I had invested more into my mind than into my muscles. I wish someone had hinted me than mind power always ruled over manpower!
If I could drive into my past, I would have made a conscious effort to write and update my CV/resume even better. CV writing is not rocket science but to many graduates that’s just what it is! A graduate who can’t write a CV? Did you graduate from a university in Pluto!?
I wish I found my passion and pursued it with all my heart. Passion is about following your heart… not stomach. I wish I had not given excuses as to why I could not chase some dreams. Life is never going to get any less busier; the earlier… the better.
I wish I knew that my roommates then were going to be the “big shots” of today. I should not have quarreled with them over gari. We shouldn’t have been at loggerheads because of kenkey, for instance. I could have treated them better! Indeed, if we knew the future of others better, we would have treated their present with more respect.
And… I wish I knew that not everything that was taught in the lecture hall was meant to be applied in real life. I should have paid as much attention to passing school exams to passing life’s exams.
The writer is a playwright and Chief Scribe of Scribe Communications (www.scribecommltd.com), a writing company based in Accra. His upcoming play is TRIBELESS. Get interactive with him on his Facebook page, Kobina Ansah.