This year has seen the rise of many things, and social media/fashion blogging, has been one of the most predominant. One can even call this the new age of Fashion Blogging. Usually, alternative names such as ‘Beauty Influencing’, ‘Celebrity Styling’ etc. are used as replacements.
Honestly, I think this new wave of fashion blogging has broadened the reach of the Ghanaian fashion industry. Though it is even more vibrant in other countries, this new hip culture has spread through our homeland like wildfire. It is an indication of how far we’ve come as a people in terms of style and the way we pick clothes. What excites me most is how these bloggers patronize the indigenous brands. It’s such a beautiful thing that meets the eye when these bloggers flaunt they’re ‘Made In Ghana’ outfits and even better when credit is given to designers.
Aside promoting our very own, it serves as a very lucrative means of earning an income. These bloggers earn a few points when they advertise for brands. Onlookers may deem this as an easy way of making cash, but it’s quite the opposite. Per my research and observation, to be regarded as a successful fashion blogger in the first place, you need to have a large following on the popular social media platforms. We all know how tough that can be especially when you’re not showing skin and/or getting followers through devious means. Aside this, a blogger should have hands-on marketing skills and proficiency in social media marketing. Nothing comes easy.
Fashion blogging is going to take Ghana places, and we’re here for it.
Written By: Nadia Vanderpuye
Instagram : @nadiavee
One of the most intimidating parts of owning a business or a startup precisely is how much whatever you’re getting into is being done by everyone else. That shouldn’t be the case anyway.
It is an undeniable fact that the makeup business is one of the most common startups in Ghana at the moment.
It is also one of the lucrative businesses one could venture into, however considering how much the market has become extremely saturated with the makeup business, up and coming MUAs are finding it difficult to breakthrough.
In my opinion however I believe your success in any field of business is dependent on how well you “tame” your brand.
I happen to know a couple of makeup artists and through conversation I figured that it’s not as easy to establish clients these days and so I put it to thought and below are some of the ideas I would have put to life if I was a Makeup artist (and of course I’d make an awesome one if I was one 😉).
I’m definitely going to show off to the world how gifted my hands are. How?! I’d work at creating all the creative looks I can create and exhibit them through all the mediums I have access to.
That way the people on my timelines would know me for that stuff I’m made of.
This may pave way for recommendations, and networking opportunities for individuals or companies who may want to work with me.
Nadine Reid Irish and Black Makeup Artist.
You’ll definitely find me networking with wedding planners , event organizers, hairdressers and other professionals who are inclined toward my line of work.
I’ll as well take the opportunity to talk about my brand at any opportunity I get, say I sit by a young lady in a ‘trotro’ I’ll definitely find a way to tell her about my brand …cos who knows she is probably a potential client.
Not forgetting to carry my business card with me all the time .
Take Advantage of My Social Media
I have come to realize that most of the MUAs in my part of the world despite the fact that they are undoubtedly good at what they do. They have had the chance to get their brand somewhere as a result of the people they work with … and these are popular people obviously.
Therefore what I’ll do is to send mails or DMs very professionally to people in this regard selling to them my brand. Or ask people within my circle to introduce me to people within those circles.
Events and MasterClasses
This is yet another way to get some good grounding for your brand as a make up artist and also a way to make some good money.
Networking opportunities are as well open in this regard.
I’d just get my thinking cap on like I always do, come up with a creative concept which would appeal to my target audience and put it to life.
The word Events in cut out magazine letters pinned to a cork notice board
It is very important to commit your business into the hands of God because in as much as we have all the ideas and concepts in our heads the grace and favor of God is undoubtedly needed to ensure progress.
Yes so I’ll do well to pray for God’s blessings and grace.
Written by: Josephine Kalira Tanlongo
IG : @ka_ly_ra
Afro-soul singer and winner of Best Vocalist at the Ghana Music Awards, Adina Thembi continues to etch her shrill and lusty voice on not just the fans but carefully coxing her way into the heart of MTN Hitmaker star, Kidi. Celebrity journalists have described the two ‘lovebirds’ as inseparable as they coupled to produce one of the best songs I’ve previewed so far.
Being an experienced producer with one of Africa’s top urban music house, Lynx Entertainment, Kidi is seen as a talented young singer with a promising future on the African music scene. This year has been great for young upcoming musicians especially Afrobeat artistes as their records get encouraging on-air rotation across Africa and some parts of Europe.
‘Timeless love’ – The song
Something soothing about a young, innocent girl’s delivery on a love song, but Adina isn’t; not arguable. Timeless love was originally sung by Spanish singer and songwriter, Enrique Iglesias – a chart-topping soundtrack ‘Cuando me enamoro’ for the award winning Telenovela ‘Timeless love’. Adina’s voice delivery is just prolific. Key attention to the amazing works on the keyboard as Kidi enters with his doting verse….‘walking to the stars to bring Adina the twilights” Dude got lines.
Adina joins in swearing her hearts out to do anything for Kidi. This is a song for love. In this love song you definitely find fondness of two young people delighted about their feelings for each other and openly expressing it.
If this is just a song, they shouldn’t let it be. I entreat Adina and Kidi to make it real.
Get a taste of the theme song of GHOne TV’s new Telenovela ‘Timeless love’ performed by Adina and Kidi below, and don’t miss this award winning, captivating love story this October on GHOne TV.
Listen to the song below and enjoy!
Ayissi Nga Joseph- Marie, aka “JJ DU STYLE”, a French/Cameroonian fashion designer whose focus is creating very chic street wear has recently released a new collection called “Ova Tété” which you would fall in love with.
This collection is inspired by a Cameroonian slang ‘ova’ which means bigger and noble person. And Tété which refers to chic and bourgeois.
In addition, the word chic here describes the amazing and modern appearance of the clothing. Therefore those who have good taste and know how to well dress are characterized as chic.
Noble and quality materials were used in this collection, including first choice wax (African print) from Senegal or Mali.
He considers this collection as decent, a 10 year advancement in the fashion industry or shameless 5 years in advance. Considering how he prefers to make his designs appear ahead of time due to the constant evolution in the industry.
Check out the collection in the pictures below.
The Vodafone Ghana Music Awards (VGMA) for 2017 (covering the performance year of 2016, I believe) was held on 8 April, 2017 at the Accra International Conference Centre. As an avowed old duade who has over the years drifted away from the path of current music trends and the new school genres, some of which I don’t understand and many of whose artistes I don’t know, I do not have the habit of staying up to watch the usually long program that runs into the early hours of the following day, usually not starting on time.
The best I do, in the past years, have been to ‘watch’ the program on Facebook (mostly) and Twitter, following the posts of dedicated members of CAG – Couch Analysts of Ghana, whose witty commentaries from the red carpet moments to the moment when the top award – Artiste of the Year – is awarded, makes for better entertainment than the program instead. Notable members of CAG are Kwame Gyan, Kofi Obirikorang, Andre Jnr, Francis Doku (he is normally off duty on VGMA days as he attends in person and could be relied upon for inside information), Nuerki Ata-Bedu, Lawrencia Elikem Zigah, Prosper Afuti, Kofi Yankey and Ayimadu theDukeofGH.
I was planning to follow the same path this year. Until I checked a WhatsApp message from my friend Kwabena Poku, which indicated that the show would be telecast live on DSTV, which meant Kapokyikyiwofaase the Old Duade could also watch from Amalaman and show fellow Duades like the MP of Facebook South, Hon. Rodney Nkrumah-Boateng, that duades move by sizes.
Predictably, during the build-up to the show, old duades like Rodney and Prof HKP were asking what VGMA meant. Rodney said it stood for ‘Very Good Men Abound’ and Matthew Ayiku wondered if it was a contraceptive. Well, you now know who influenced the new way of pronouncing VGMA. Vagima, is it? These Old Duades will kill me shy! See, the best pitch you can make to an Old Duade, when helping him to understand what the VGMA stands for, is to tell him that it is the ECRAG Awards. ECRAG stands for the Entertainment Critics and Reviewers Association of Ghana. At one point, it was ACRAG. More on that later.
For the red carpet session, what first hit me was the Red Sea dress. Then I saw a train, actually lots of trains. Frankly, the trains had it. My humble view was the red train of the Red Sea should have on wheels and a barricade put around it for safety purposes. I loved the fact that most of those questioned on whom they were wearing (apart from themselves) mentioned designers (the old duade terms are tailors and seamstresses) in Kumasi et al. A good showcase of our pride in our own. My best red carpet moment was when Nana Ama McBrown appeared. She comes across to me as so real, someone who takes life easy and makes the most of it, enjoying every moment.
As Elikem the Tailor (shouldn’t it be Designer, as in current-speak or is it bespoke-speak?) and Mundi (yeah, forget that it was my first time of seeing her name) rounded up the red carpet session, it occurred to me that I hadn’t actually seen any red carpet. Many of the CAG members put my intrigue to rest: they indicated that this year, it was decided that one of the red carpet hosts would wear the red carpet.
Then we were cued in for the program itself to start. And, I got my first major disappointment. We lost the feed. For a couple of hours. What a missed opportunity to showcase Ghanaian music to the entire continent and to show we have also arrived. I lost a lot of vim due to that, but how for do? As we waited, the CAG members went back to their previous red carpet posts and expanded them. We needed to keep busy.
Fortunately, the feed was restored and I got back onto my sebitical couch. As you would see as you read on, I didn’t attempt to do a critical assessment of songs and genres and awards. It is clear that I am not qualified. There is a limit to which a duade can act as ‘youthe’ (apologies to the Katanga folks). So I will share a few thoughts of the performances and some reflections from the past, as to how we can improve the industry.
First of all, the program ran for too long. Far too long. Did I hear that this year’s was to be quite efficient? It must have run for at least five hours. We should improve that.
The performances are not well-rounded. These are shows and must be choreographed. The big stage was not fully utilized and many of the performers looked isolated on stage. After the first two or three acts, I admitted, reluctantly, to myself that my time had indeed passed. I couldn’t even catch the words of the songs. Then Becca performed. At least I knew her songs. Then Kinaata got me with his Tadi Fanti. There is something just exotic about Tadi Fanti in song. Naadze naadze. Reason why I still miss TH 4 Kwagees. Okay, you got the duadeness vibe, forgive me.
Charles Amoah and Naa Amanua lifted the game for me. It was clear Charles Amoah rehearsed with the band. Even the band came to live! What energy! Performance! You know what they say about old wine and taste, right? But, in there, I wondered how come our highlife stars seem to have “better” longevity compared to our hiplife stars. Many of our hiplife and new stars just come to pass, as it were.
Stonebwoy was good. Even before I started listening to him, just from his appearance, it was evident Stonebwoy had scripted and rehearsed his act. That’s performance. Even though I didn’t get any of the words he didn’t sing in Ga. Sarkodie was great and I was gladdened by the young ones he sang with; more on that later. My revelation of the evening was the young Kwame Eugene.
From many of the performances, it seemed to me that many of these new artistes sing only in the studios and do not do any further voice training and practice. It shows when they sing outside studios. And they felt uncomfortable or out of sorts on the performance stage. Mastery of the stage is not learnt on big stages. It is learnt on the circuit, and even off stage. Many of our young artistes need to work on their craft. Work it!
On the production itself and the telecast, the visuals and sounds were not synchronized. Felt like an 80s Chinese movie. Was the theme for the stage design inspired by some science fiction cum space travel sort of thing?
The moment when the deceased actors and actresses were remembered was touching. May the departed stars rest in peace.
Charterhouse, the event organisers, seemed to have briefed the presenters of the awards to say “…and the nominees are…” and then the video rolls. They should be told that when you use such a leader in a statement, the subsequent sentence must flow and make sense. Well, the video starts with “…the Vodafone…blah blah…” Not kosher. Next time, if using the same style for videos, the presenters should rather be briefed to ask for the video of nominees to roll, for example, “…shall we now get to know the nominees?”
I stayed up paa, I did. But, in the end, the duadeness of a man cannot be hidden under the bushel. I fell asleep two awards from the ultimate. I woke up about 20 minutes later and made a post of congratulations to Joe Mettle, who made history by being named Artiste of the Year, the first one in the gospel genre.
After all, I could always blame my delayed post on the epileptic nature of Amalaman networks and the dry-season-tv-ness of DSTV.
So I said I would not say anything about the classification of awards but just allow an old duade this one. After all, old age must be respected, no? My friend Andre Jnr brought my mind to the classification of Kinaata’s Confession as highlife. I was confused too, but I took it that the definition of highlife has changed when I wasn’t paying attention. If I were thinking the same as the ‘youthe’ Andre, then perhaps I can safely brag to Hon. Rodney that there are duades and then there are High Duades, anaa?
Back to how old duades would relate to the VGMAs and how we used to experience music awards in the days when we were we, my mind again went to ECRAG and I wondered, again, why we are unable to sustain some of the brilliant nurturing and apprenticeship programs we had in the past. For instance, I am attempting a review by this write-up. In the days of yore, one could rely on the reports of professional critics who had gone through mentoring and training. Indeed, the critics and reviewers were the ones who organised the awards. I remember stalwarts like Uncle Nanabanyin Dadson, under whose tutelage Francis Doku developed. What happened to ECRAG? For sure, we have entertainment writers now but do we have critics and reviewers?
On the subject of apprenticeship, and on my disappointment with the quality of performances, I thought again of how the highlife legends we have today were nurtured by those before them. For instance, Akwasi Ampofo Adjei aka Mr. AAA, Dada Thick, the Shining Star, who passed away in 2004 and is acknowledged as one of the biggest names in Ghana’s highlife genre, trained and mentored similarly big names in Ghana’s music industry today such as Abrantie Amakye Dede, the founder and leader of Apollo High Kings International, Ali Baba of Mahu Odo Anya Shock fame, K. K. Kabobo and Cudjoe, popularly called Papa Shee, who was one of his dancers. Just an example. Nana Ampadu had in his stable many young singers who grew up into their own. The young learnt from the old and then detached to develop their own nests. I am gratified to know that Sarkodie has under his wings some young artistes like Strongman, whose punchline “Mi rap ɛgyina Circle sɛ ashawo” got me blinking twice! This morning, my friend Kobby Blay sent me a link for the Trumpet song and I learnt that Sarkodie featured Medikal, Strongman, Koo Ntakra, Donzy and Pappy Kojo. We need more of those. Apprenticeship of the young under the old.
We must build an industry with collaboration and not beefs, whatever that means.
From my sebitical couch in Amalaman, this has been Kapokyikyiwofaase reporting for the Sikaman News Agency.
Nana Awere Damoah
Co-Founder, DAkpabli & Associates (Publishers)
Tel: +233264339066 (WhatsApp & Voice)