This year has seen the rise of many things, and social media/fashion blogging, has been one of the most predominant. One can even call this the new age of Fashion Blogging. Usually, alternative names such as ‘Beauty Influencing’, ‘Celebrity Styling’ etc. are used as replacements.
Honestly, I think this new wave of fashion blogging has broadened the reach of the Ghanaian fashion industry. Though it is even more vibrant in other countries, this new hip culture has spread through our homeland like wildfire. It is an indication of how far we’ve come as a people in terms of style and the way we pick clothes. What excites me most is how these bloggers patronize the indigenous brands. It’s such a beautiful thing that meets the eye when these bloggers flaunt they’re ‘Made In Ghana’ outfits and even better when credit is given to designers.
Aside promoting our very own, it serves as a very lucrative means of earning an income. These bloggers earn a few points when they advertise for brands. Onlookers may deem this as an easy way of making cash, but it’s quite the opposite. Per my research and observation, to be regarded as a successful fashion blogger in the first place, you need to have a large following on the popular social media platforms. We all know how tough that can be especially when you’re not showing skin and/or getting followers through devious means. Aside this, a blogger should have hands-on marketing skills and proficiency in social media marketing. Nothing comes easy.
Fashion blogging is going to take Ghana places, and we’re here for it.
Written By: Nadia Vanderpuye
Instagram : @nadiavee